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Sales & Marketing

Social Media Manager

We are looking for a creative and detail-oriented Social Media Manager to manage the social media presence of a premium silver jewellery brand. The ideal candidate should have a strong understanding of fashion, jewellery, luxury branding, visual storytelling, and social media trends. You will be responsible for planning, creating, and publishing content consistently while maintaining the brand's premium visual identity. Key Responsibilities Manage the brand's Instagram and other social media platforms. Create and maintain a monthly content calendar. Plan and create content around jewellery collections, products, styling, launches, offers, and brand stories. Create and publish Instagram posts, carousels, reels, stories, and promotional content. Ensure all content is prepared and posted on schedule. Develop creative concepts for product shoots, reels, campaigns, and seasonal content. Write engaging captions, hooks, CTAs, and product-focused copy. Build content around jewellery styling, gifting, occasions, fashion, and lifestyle. Maintain a consistent premium, elegant, and aspirational brand aesthetic. Stay updated with jewellery, fashion, beauty, and Instagram trends. Monitor comments, DMs, engagement, and audience interactions. Track monthly social media performance and provide basic insights. Suggest new content and campaign ideas to increase reach, engagement, followers, and brand awareness. Coordinate with photographers, designers, models, influencers, or internal teams when required. Required Skills Strong understanding of Instagram and social media management. Experience with fashion, jewellery, beauty, lifestyle, luxury, or D2C brands is preferred. Strong content creation and content planning skills. Excellent creative thinking and visual sense. Good understanding of Instagram Reels, Stories, Carousels, and static content. Strong copywriting and caption-writing skills. Understanding of luxury/premium brand positioning. Ability to create content that feels aesthetic, sophisticated, and aspirational. Basic knowledge of Canva, Photoshop, Figma, CapCut, or similar tools. Understanding of social media analytics and performance metrics. Strong communication, organization, and time-management skills. Ability to independently manage deadlines and maintain a consistent posting schedule. What We Expect Take complete ownership of the brand's social media calendar. Plan content in advance and avoid last-minute posting. Maintain a consistent premium look and feel across all content. Bring fresh ideas instead of simply following repetitive templates. Stay proactive about trends, campaigns, and opportunities for growth. Deliver content and posts on time, every time. Commit to a minimum 6-month contract.